Skip to Main Content

Local Search Spotlight

Posted on 3.13.2006

The local paid-search market is expected to reach nearly $1 billion ($987 million) this year, up from $420 million in 2005, and continue to grow rapidly to 1.7 billion in 2007 and reach $4 billion in 2010, when it will account for 47 percent of local online advertising, according to a Borrell Associates report, "2006 Local Search Advertising."

From the report: "Local advertisers have gone beyond experimenting. Eighteen months ago they occupied 5.6 percent of sponsored links on the major search engines; today it’s more than one-third. For some categories like real estate, local agents are buying half the sponsored links."

However, local advertisers are expected to decrease spending on online display ads and listings by 2010, with spending peaking at $5.7 billion in 2008 and coming back down to $4.5 billion in 2010 - nearer to the 2005 level of $4 billion.


Register and share your comments now!

Subscribe today to Website Services Magazine

Technorati Tags: , Tags: ,

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code