Skip to Main Content

Local Shopping Information - Local + Krillion

Posted on 5.01.2011

Online local media company has acquired Krillion, which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers.

Krillion aggregates and matches consumer product information from multiple retailer websites and data feeds to create its index. will use the Krillion’s product, pricing and discounts data on and in future retail vertical. The company will also syndicate the shopping data to its Network business unit (which includes 1,400 regional media publishers’ websites) and use the geo-targeted local interactive shopping data in rich media ads (through its Rovion platform). Finally, Local will also integrate retail-time discounts from retailers onto its Spreebird daily deals site (launched today).

“Local product search is a natural fit for our business model and our key ‘soccer mom’ demographic,” said Raj Mohan, senior vice president and general manager, owned & operated. “Krillion provides us with highly valuable local shopping content that we intend to deploy across our business in order to differentiate our various products to our end users, customers and business partners.” According to Forrester Research nearly half of retail sales are “web-influenced,” and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code