Location-Based Marketing Goes Native with Thinknear, Mopub Alliance
Location-based marketing solution Thinknear has partnered with Mopub to offer native ad formats on its platform.
The native, programmatic ad units, which appear in-stream for mobile users, could prove appealing to brands looking for opportunities to increase and improve user engagement and provide a better experience in general to their audience.
"Native advertising is increasingly more important to the digital ad ecosystem, as native ads see much greater engagement," said Loren Hillberg, president of Thinknear. "This partnership enables us to connect an emerging ad format with the proven benefits of location targeting that we have been consistently delivering to our clients for years."
Thinknear, a solution developed by Telenav, boasts top clients including 1-800-Flowers, Walmart, UPS, and many others.