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Location, Location, Location - Mobile Minute

Posted on 9.25.2011

The Pew Internet and American Life Project recently released findings showing that 55 percent of smartphone owners use their devices for “some kind of location-specific task.” Admittedly, the definition is a bit broad and can include things such as getting directions or location-based recommendations as well as using popular check-in services. Pew concluded that while about 35 percent of adults in the U.S. own smartphones, only about 12 percent of all smartphone owners use check-in services, which amounts to just about 4 percent of adults. The study did, however, find that the use of location services is growing continually and that checking in is, not surprisingly, much more popular with younger users.

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