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Look at This! Referral Features for Every Website

Posted on 5.22.2016

The majority of shoppers (85 percent) are more likely to buy a product if it is recommended by someone they know and 76 percent also said a referral would cause them to choose one brand over another.

With consumers being so open to exploring products their peers have referred and shoppers being so willing to provide referrals as well, it's worth exploring what options are available to increase the number of recommendations your brand receives.

To get started, check out these popular referral features and programs that will work for a variety of industries.

Social Shares with ReferralCandy

Using ReferralCandy, companies can define what they are willing to offer for a referral (discounts, free products, etc.) and ReferralCandy will do the rest by either automatically offering someone, who just bought, a unique referral link or sending them out to current customers (when the retailer uploads a CSV file). Additionally, companies can put a widget on their site to let their visitors know they have a referral program. Finally, ReferralCandy will nudge advocates to share their links on social to attract more buyers for their business and more rewards for those sharing. Here's a real-world example below:

A/B Test with Friendbuy

Good for retailers, information publishers, service providers and anyone really, Friendbuy offers widget templates (example shown below) to easily create good-looking, on-brand and responsive sharing buttons. Friendbuy will provide customers with their personalized URL and automate the reward processes whether it's store credit, cash or loyalty points. What helps Friendbuy stand out amongst competitors is its testing feature, which allows businesses to A/B test copy, images, offers and more to provide options that will convert - all while tracking the success through Friendbuy's analytics reports.

Add Up Positive Interactions with LoyaltyLion

Aimed at e-commerce retailers, LoyaltyLion helps retailers reward their customers for all the ways they benefit the business (e.g., visits, reviews, sign-ups, referrals), not just purchases. For referrals specifically, LoyaltyLion rewards referrals when shared via Facebook, Twitter, email or a direct personal link on any other channel.

Personalized Offers with ShopSocially

A robust social solution, ShopSocially's referral program product is just one of its many offerings which range from social login to flash sales. The refer-a-friend product, works as a JavaScript tag on a website allowing customers to get a link that makes it easy to share across networks including WhatsApp, Skype, email, etc. For businesses, they can set their incentive parameters such as "get $50 when three friends make a purchase." Marketers should like the product's A/B testing, detailed reports (e.g., conversions, ROI) and personalization features (like showing different offers/messages based on demographics, purchase history, etc.)

CRM Integration with NextBee

With integration options for customer relationship management (CRM) and enterprise resource planning (ERP) solutions, NextBee is a robust referral platform that can help enterprises encourage "refer a friends" and use of their social sharing widgets, giving referral rewards tied to sales and subscriptions. NextBee provides supports for overlays, emails and microsites.

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