Shoprunner Biz Booming, Look out Amazon Prime

Members-only Web service Shoprunner, which provides free 2-day shipping and a speedier checkout process for its users, announced that its network of retail partners has expanded with recent launches including Neiman Marcus, Kenneth Cole, Tiger Direct, Jockey and Fanatics.

"We're thrilled to bring such terrific retailers and brands to our growing membership base," said Scott Thompson, CEO of ShopRunner. "We are purposefully partnering with great retailers in many different categories to deliver a great end-to-end experience for consumers. Neiman Marcus, Kenneth Cole, Tiger Direct, Jockey and Fanatics exemplify the breadth and quality of the retailer network we are rapidly expanding on behalf of our members."

ShopRunner is seeing increased traction with luxury retailers, as demonstrated by the partnership with brands including Neiman Marcus. 

"Through ShopRunner, we are excited to be able to deliver services that delight our savvy customers," said John Koryl, president of Neiman Marcus Direct. "Our customers value our free shipping and free returns policy. ShopRunner enables us to go beyond that and offer free 2-day shipping and a host of other unique benefits, which help us deliver exceptional experiences for our discerning shoppers.

With a shorter holiday season, consumers will likely be turning to solutions like Shoprunner, or Amazon Prime, to ensure their products get delivered in time. As a merchant, do you believe that shipping play such an integral role in the conversion process?