Low Hassle Web Community Building

Pete Prestipino
by Pete Prestipino 24 May, 2008
Low Hassle Web Community Building

When you say "online community" to a marketer, most immediately think of a forum site, bulletin board, or possibly the latest flavor in social media. While those are all possibilities that businesses should at least discuss as part of their communication objectives, there are some small and easy things marketers can do to add "community" online without a ton of resources or hassle.


 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.