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Email Report Card From Lyris

Posted on 5.30.2007

Still having trouble with email deliverability? It may not be the actual content contained in those emails as much as was previously thought according to Lyris EmailAdvisor most recent ISP Deliverability report.

According to the report, "two frequently triggered Spam Assassin rules generated content filter point scores of significance…. The first rule cautions against heavy use of images, which can increase spam scores up to a full point and render poorly in email clients with image blocking enabled. The second problem, sending messages with a 'From Name' composed of numbers or symbols rather than an actual name, can also increase the likelihood of the message being flagged as spam and ending up in users' junk/bulk folders."

Also from the report, "of the 25 U.S. ISPs tracked by the EmailAdvisor Report Card, several leading providers rank near the top of the list of domains with the highest rates of delivery to the junk folder rather than to the inbox. These include Gmail (3rd with 28 percent), Yahoo! (4th with 19 percent), and Hotmail (6th with 16 percent). Noticeably absent from the top ten ISPs with the worst inbox delivery is AOL, which ranked 14th on the list with a junk delivery rate of only 2.33 percent."

Read the entire report from Lyris here (PDF).

Listed below are the top ten US domains by gross deliverability:

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