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Email Delivery Channels

Posted on 3.09.2006
Take a look at your email list and chances are good that a majority are through Web-based accounts. According to survey results from Lyris Technologies, 26% percent of American Internet users route opt0in e-mail to Yahoo!, 21 percent read marketing communications through Hotmail, and 13 percent use AOL. Only eight percent of those Internet users surveyed use work addresses to receive marketing messages.

"What's most interesting about these results is that fewer American consumers are using work email accounts as the delivery vehicle for opt-in commercial emails. This trend could be driven by factors such as rapid adoption of high-speed internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, Director of Sales and Marketing, of Lyris.

The poll also indicated that 30 percent of American internet users have only one email account, 37 percent have two email accounts, 19 percent have three email accounts, and 13 percent have four or more email accounts.

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