mPoria GoLo A Mobile Dream For Merchants

Mobile commerce service provider mPoria announced the launch of "GoLo™" -- a mobile consumer shopping service with some interesting twists. What's unique about the GoLo service (besides that its designed for mobile devices) is that mPoria drops the retail price of each featured product every few seconds until the item either sells out or its retail tag reaches zero. The service also allows consumers to locate featured merchandise, monitor dropping prices, and make purchases.

"We are thrilled to introduce this one-of-a-kind interactive mobile shopping service to consumers. GoLo gives consumers the chance to purchase popular products at deeply discounted prices and possibly even attain them for free," said Hossein Mousavi, Executive Vice President at mPoria.

The GoLo service showcases products from more than 100 merchants offering everything from electronics and apparel to designer perfumes. To participate, consumers simply the mporia GoLo site on their mobile phone browser to access the mobile shopping mall. Once there, they will find a current featured item and associated discount pricing that they can monitor throughout the day, set text message reminders or buy right away. They will also find a schedule of upcoming products to be showcased. Consumers can purchase all showcased items through GoLo using a credit or debit card, or PayPal.

All in all, a pretty innovative service offering.