Mac Users Buy Stuff, Mobile Users Don't

Media intelligence’s provider Aggregate Knowledge released its Q2 Global Media Intelligence report this week, revealing quite a few important trends and insights that could prove important for advertisers looking to make smarter, data-driven decisions related to their online ad spend.

Data from the Aggregate Knowledge report reveals that brands are leveraging all online channels for campaigns in order to raise brand awareness and acquire new customers; but it’s in the report details where you’ll find the true insights.

Case in point, Mac OS users deliver 8.6 more conversions on average than Windows OS users. Another gem is that while mobile browser and OS usage make up almost 8 percent of online events, they deliver only 7.3 percent of converting users in total. If those two data points alone don’t force you to evaluate the target of your existing ad campaigns, nothing likely will. A few other highlights from the report include:

- Social’s ability to deliver high quality users not seen on other channels continues above average performance for the third consecutive quarter.

- Social and portals deliver the highest reach efficiency, performing 34 to 61 percent better than the expected average.

Aggregate Knowledge indicated its analytics informed more than $230 million in media buys in Q2 – a company record.