Machine Learning & AI In Action
What the Web World's Top Companies are Doing With Web Data
Enterprises looking for an edge are looking toward machine learning and they're rarely unimpressed with the rewards their investment make as they are so diverse and meaningful.
Let's take a look at just a few of the ways that artificial intelligence and machine learning are being used in the digital business ecosystem today.
Security & Fraud: Stop or mitigate the actions of malicious actors and you've saved a lot of people from worrying. Machine learning is making it possible to look for patterns in how data in the cloud is accessed, identifying anomalies that could predict security breaches. The same pattern matching concepts are being used to distinguish, with great precision, between legitimate and fraudulent transactions.
Programmatic Advertising: While financial traders have long used systems to predict and execute trades at high speeds and volume and they've driven huge performance as a result.
Personalization/Reccomendation: The more you know about customers, the greater improvements to the customer experience and the more sales will result. Companies that aren't delivering personalized emails based on their prior experience with teh brand (along with audiences nd demographic data) have fallen far behind.
Search Marketing: Search engines know more about their users than you might imagine and they have become masters at using machine learning to improve what thier search engine understands, measuring how users respond to specific results. THere is a great deal of useful data and are capable of delivering an experience that is more suited to specific users.