Magento Integrates Advanced Site Search from Nextopia
Website Magazine has written somewhat extensively on the important topic of site search before - see the E-Commerce Express column in the November 2012 edition.
It's useful to periodically explore developments from that niche technology sector as strong and unique site search functionality is one of the fundamentals of success in the competitive Internet retail market.
A good example of this comes from Nextopia, which just announced a collaboration with eBay's e-commerce platform Magento. Through the partnership, Nextopia will offer Magento merchants site search tools, provide access to purchase behavior data and the ability to deploy merchandising strategies.
"Nextopia has extensive experience with Magento and we were able to integrate their solution into our Magento store in a matter of days,” said Kyle Faino, Director of Marketing & Ecommerce for Super Supplements. “We loved the ability to customize Nextopia to our business needs and our development team liked the tight integration. Anyone on the Magento platform looking to drive results through enhanced search should take a close look at Nextopia.”
Nextopia currently integration with a broad range of e-commerce technology solutions, including custom ASP, .NET or PHP systems and even hosted solutions like Yahoo! Merchant Solutions, Netsuite and Volusion.