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MailChimp Expands Drupal Integration

Posted on 7.27.2011


MailChimp has announced a new integration with the Drupal content management system that brings MailChimp’s feature set directly into the Drupal user interface. Drupal users can also now send emails using MailChimp’s Simple Transactional Solution (STS).

After install, there’s a  MailChimp API key input, and the integration is ready to go. It supports an unlimited amount of mailing lists, anonymous user signup, increased subscription options (such as signup during site registration) and support for MailChimp’s STS that allows for sending and tracking email via Amazon Simple Email Service (SES) within Drupal.

MailChimp STS overlays MailChimp’s tracking and interface on Amazon’s SES, so users can benefit from Amazon’s reliable delivery and massive scale, all channeled through MailChimp’s interface. The front end is all MailChimp, the back end is a lot of Amazon, and users can do it all within Drupal.

The plugin also features a complete user interface overhaul that unclutters workspace and makes it easier to work with individual lists while managing the newly expanded list support. This module will continue to expand its features per user feedback, and complements the array of features offered by Drupal.

Drupal is a completely customizable and scalable CMS solution that stresses its constantly growing list of plugins and modules. The MailChimp platform provides email marketing and publishing features that are affordable enough for small businesses and powerful enough for larger companies.

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