Make a Name for Your Brand With White Label Software
To offer an improved experience for consumers, Web-focused
companies have turned to white label software solutions
in droves to extend their product lines and
ultimately increase revenue. But what does “white label”
The most successful companies tend to offer a wide variety of products and services — and spend the least amount of money to do it. This can be difficult for many, as most companies lack the resources needed to develop the software that is required to take their enterprise to the next (and more profitable) level.
Often, these less sophisticated enterprises end up using a patchwork of platforms from third-party vendors. These come with the developer’s branding, which can create a rather significant identity issue. That needn’t be the case.
Branding and identity are tied so closely to conversions (especially on the Internet) that those with a thirdparty developer’s name prominently (or even subtly) displayed throughout its website, or ones that offer a near-identical experience as other websites using the same software, risk losing out on precious revenue. Fortunately, there is a solution.
The White Solution
“White label” products existed long before the Internet
(and were far more literal), but the idea remains the same;
a white label solution is developed by one company and
then offered to other businesses to use as their own unique
service. For example, say you run a design firm and want
to get into the email marketing game. You could partner
with a vendor such as CakeMail to provide their white
label email marketing platform with your branding, which
helps you provide a service for your clients without sacrificing
your brand. There are, of course, other solutions
(and opportunities), as well. For instance, businesses can
use white label solutions to incorporate e-commerce stores
(Avactis), daily deal sites (PoweredByTipper), gamification
(BigDoor), video services (Viddler) and even branded
social networks (Ning) into their websites.
Technologies like these take a substantial number of resources to develop and maintain, making white label solutions useful for companies of all shapes and sizes. Martin Tobias, the CEO of Tippr, which offers the white label daily deal solution PoweredByTippr, says that most of his clients are major media, financial and tech companies, including big names like NBC, Fox and even Microsoft (note: it’s not just small- to medium-sized businesses utilizing these services).
With white label solutions, companies
are able “to share the expensive
cost of developing this
technology across hundreds of
customers,” said Tobias.
By buying into white label
software, these businesses are
able to get a “better and richer
solution” than they could create
on their own. It also beats licensing
and installing a one-time solution,
as the developers are
responsible for maintaining and
upgrading the software. In turn,
white label platforms allow companies
to get “the latest and
greatest features as they’re deployed,”
Another, less obvious, benefit to using these solutions is that businesses own all of the data collected using the platform.
Choosing the Best Platform
The best white label software provides more than just
basic technology, it should also offer a full-service solution
and complimentary services that enhance the customer
For instance, in addition to its basic daily deal site software, PoweredByTippr also offers email subscription management, copywriting, payment processing and various other services. By providing supplementary services, PoweredByTippr can offer complete solution support to better help its partners run their businesses.
So, for those seeking software to slap their brand on — regardless of organization size — remember to look for a solution that offers the most complete suite of support services and features to help simplify a business’s operations. That is why one begins searching in the first place, right?