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Make a Pre-Reservation for New gTLDs

Posted on 7.01.2013

The impending release of thousands of new gTLD domains will play an important role in determining online identities for businesses in all industries. New endings like .tech, .shop, .blog, .music and .web will be available and 1&1 urges U.S. businesses to begin planning which new domains could make the most impact on their online audiences.

Website owners can use 1&1's new pre-reservation portal,, to browse the new domain endings and make a risk-free pre-reservation for their relevant domain name choice. With its portal, 1 &1 offers the ability to express an interest in purchasing the domains early in the process.

A pre-reservation does not guarantee that a domain will be purchased, but it can help companies consider options.

"A new era in Internet addresses promises great opportunities for every business online," said Robert Hoffmann, CEO Hosting of 1 &1 Internet. "However, research released in March shows that the majority of SMBs are still unaware of the launch of new gTLDs. 1 &1's new pre-reservation portal comprises an excellent resource for website owners to learn about their options, pre-reserve their new domains now and benefit from 1 &1's global scale and competence with domain registration".


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