Distimo Gives App Developers More Visibility
Apps are a hot-ticket item these days, and as with any booming, young industry, there is a lot of room for improvement. Many developers have found themselves creating applications and then selling them into multiple app stores. But this isn’t always the most efficient way to promote one’s work.
Often, these apps can go overlooked by consumers simply because they didn't know where to look, or weren't aware of their availability.
This is an issue that app store analytics company Distimo has addressed with its latest product AppLink, a service that developers can use to create short URLs for their applications that takes users to landing pages built specifically for the app. These links can be tweeted, posted on Facebook and used in online and/or print marketing campaigns, and, of course, they can provide valuable insights on the app’s distribution.
Developers can also use the service to see how many consumers want their apps to appear on a platform that currently doesn’t support it.
The app’s landing page features an app screenshot, description, price information and links to the various platforms on which it is available. From here, visitors can also click a button to have the link emailed to them or scan a QR code, use Facebook and Twitter buttons to share it with their social media friends and use the appropriate links to find the app in the user’s relevant app store.
Distimo is offering AppLink free of charge and uses data already found in app stores to automatically create the landing pages, so users don’t have to upload anything (theoretically). Plus, it integrates right into the Distimo Monitor service.