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Make It Last with URL Shortening - 'Net Briefs

Posted on 9.25.2011

The URL shortening service Bit.ly recently conducted a study on the lifespan of shared links on social media services. In its investigation, Bit.ly looked at the half-life of links shared on different social networks that offered different types of content. What the study found was that timely content links have a much shorter lifespan than content that can be enjoyed at any time, although the former will often see a bigger spike in clicks at its most popular. Bit.ly also concluded that the half-life of an average Bit.ly link on Facebook or Twitter is approximately three hours, but content published on YouTube tends to last much longer, with an average half-life of seven hours.

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