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Make the Correct Decision Thanks to Deep Contextual Insights

Posted on 4.13.2015

Brands are constantly looking for ways in which they can improve their interactions with consumers, however, before brands can look to improve upon their interactions they must first have accurate data on how consumers are currently engaging with them.

Knetik, a services management company, has recently announced that it has completed its acquisition of SPLYT, an application analytics and user behavior company.

For those unfamiliar with SPLYT, the analytics company delivers valuable and actionable insights to users through its impressive features including the Instant Context Engine, which combines real-time user behavioral data with things like session/app state and browser data, and the Slicer Continuous Query Engine, which enables users to reduce query cycle time to minutes and save queries to a custom dashboard. Furthermore, SPLYT enables its users to finely tune and test their apps thanks to its Dynamic Testing features which include A/B and multivariate testing.

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“SPLYT’s innovative approach to web, social and mobile app analytics is revolutionary and gives us an enormous step ahead as we provide sophisticated management of digital services,” said Shane Robinett, Knetik CEO. “SPLYT empowers decision makers with the ability to analyze application KPIs relevant to their business through the platform’s deep contextual insights.

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