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Make Your Mobile Messages Hyper-Relevant

Posted on 2.18.2015

Digital advertising has come a long way since its inception and as technology continues to advance so too do the ways in which advertisers can communicate with their consumers.

Viggle, an entertainment marketing and rewards platform, has come to an agreement with inMarket, a beacon and native proximity platform, to provide targeted offers and branded engagement to Viggle users.

Under the new agreement, Viggle users will begin to see targeted brand messages on their mobile devices based on what they are doing and where they are beginning in March 2015. The ads that inMarket delivers to users are carefully selected based on the users past preferences and media consumption patterns. Also, through the use of beacon technology users can receive hyper-relevant offers and deals to stores they are nearby or in.

“When we deploy proximity engagements and beacons in an intelligent way, we see enormously positive results, such a 6x increase in app retention," said Dave Heinzinger, senior director of communications at inMarket. "Our partnership with Viggle is connecting the dots of engagement from the couch all the way to the point-of-purchase, in a way that measurably delivers ROI for our brand and retailer partners.”

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