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Making an E-Commerce Impact with Images

Posted on 5.22.2016

The Web is a visual place and Internet retailers that make the best use of product imagery are those who routinely outperform their competition.

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The reason images are so important is because of their ability to capture attention. The more interest images raise in the hearts and mind of website or application visitors, the more confidence that user will have that spending on that product (or service) is a good idea. That alone makes images an immensely important consideration for e-commerce merchants.

What should online sellers know about making an impact with these assets?

There are a few image variables that regularly come into play in terms of digital optimization that must be addressed including size (resolution, height/width) and the method of presentation.

E-commerce product images, for example, should always be of a size that enables the user to see the product details clearly and understand what it would look like in their control. Images that are too small or too large (i.e., images that don't fit the screen) can negatively impact user experience and drive abandonment which is obviously unacceptable.

Another option online merchants should consider is using different image angles. Providing details in this way provides prospective customers a more realistic view of the products, making it possible to understand how long or tall or wide a product is, how it looks up close, and how it will look and feel once they start putting it to use.

Images are just one aspect of the e-commerce experience, but they are one of the most important. In your digital experience, what advice can you share about how to make good use of product images?

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