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Making the Sales Process More Efficient

A new "SalesTech Report" from CITE Research, on behalf of SugarCRM, found that 80 percent of companies spend at least $1,000 annually per employee on sales technology tools, two-thirds spend at least $1,500 and nearly one-half spend $2,000. 

If you're a believer that "you have to spend money to make money" then this report is likely to hit home.

Additional survey highlights include:

+ More than two-thirds (69 percent) of businesses are concerned about the need for training staff, while 63 percent are worried about keeping pace with innovation and keeping systems up to date.

+ CRM remains the most frequently deployed tool for sales teams, with 70 percent of organizations saying they use CRM. Organizations are also finding value in lead development applications, collaboration and productivity tools, digital transactions software, online meeting schedules, and others, calling them "valuable" or "extremely valuable". 

+ The top concerns, other than price, about deploying new technology are security (36 percent), product complexity (34 percent), employees' resistance to change (30 percent), and a lack of skills in using the tools (20 percent).

"In today's digital age, technology is a crucial asset that increases the effectiveness and productivity of sales teams," said Larry Augustin, CEO, SugarCRM. "However, these survey results indicate the challenges organizations face when it comes to innovating and evolving the way their sales teams work. It's clear there is still work to be done when it comes to overcoming obstacles and reframing how we think about technology in the workplace."
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