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Making Website Data Actionable: Using Analytics to Build Better Engagement

Posted on 4.20.2015

Making Website Data Actionable: Using Analytics to Build Better Engagement

May 7th, 2015 2 p.m. ET/11 a.m. PT

In this webinar, Mike Tomita, Sr. Marketing Manager at Marketo will discuss ways to make website data actionable to drive better engagement.

Topics of discussion will include:

  • Using data to enable marketers to present the right content and tools to boost engagement
  • How to target different customer types into specific segments for targeted marketing
  • Using analytics to identify the gaps between a visitor needs and what the company THINKS the visitor needs

 

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