Making Your Website a Lead Generation Machine for 2016
12 Strategies for Improving Online Conversions
December 9th, 2015 2 p.m. ET/11 a.m. PT
Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it's not taking you anywhere either. A company's website is its most powerful marketing asset. Join Rachel Rosin, Marketing Programs Manager for Demand Gen of Act-On Software, to explore principles and tactics that will get your motor running at full power going into 2016.