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Manage Local Business Listings within Google Search

The way in which people use search engines has changed in the 20 years that I've been working on the Web. That's in part due to the increased number of enterprises using search marketing and improvements in the underlying technology.

Without question one of the most significant advancements (on both the search and consumer side) has been the focus or emphasis on local. Today, more than 80 percent of people searching the Web do so to find local information. Enterprises that have not woken up to this reality are now few and far between (at least based on our vantage point at Website Magazine), but there is no denying the reality.

The trouble to date, however, has been that managing a local presence has been as difficult (at times, perhaps, even more so) than managing the search presence of a global big box retailer - in short, it's hard work but it is getting easier.

Google recently introduced a dashboard within Google Search results pages that will enable local businesses to edit their listings. When marketers or business owners locate their business on Google Search, they can complete, enhance or modify that listing (correct business information, post updated hours), share photos and posts related to your business, and even see how many views you’re getting.

To get started, simply find your business on Google Search and you will see a new, menu right above the search results. If you’re not seeing the menu, make sure you’re logged in with your business account. Click the edit button, and the fields you can edit will be highlighted. You can update your information and upload photos directly.

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