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Managing YouTube Ads with Marin Software

Posted on 8.15.2011

You might not think that there is much value in advertising on Youtube but you’d be wrong. In fact, very wrong – at least that what we’ve heard.

For several months many online advertisers have been showing their cards and calling YouTube ads an opportunity not to be missed thanks to relatively low costs and an immense audience returns.

According to comScore, YouTube deliver more than 2 billion viewing sessions each month in the US alone. That may be one of the reasons that online advertising management company Marin Software has extended its services to help their clients manage YouTube ads.

Advertisers can now manage search, display, social and video marketing campaigns through one interface, greatly improving overall marketing efficiency. Marin streamlines the marketer’s workflow and improves financial results by providing automated bidding, keyword management, creative testing, and detailed cross-channel reporting. Marin’s support of YouTube is available immediately for Enterprise and Professional Edition customers.

“With consumers’ appetite for online video growing at unprecedented rates, ads on sites like YouTube are becoming an increasing component of media plans,” said Wister Walcott, co-founder and executive vice president of products at Marin Software. “Our integration with the world’s largest online video site will help advertisers realize workflow efficiencies and improved financial performance on their video efforts, and better insight across search, display, social and video.”

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