Marketers to Increase Digital Marketing Spend in 2014
Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year.
The study found that 61 percent of marketers plan to increase their investments in data and analytics, 60 percent plan to increase spend on marketing automation and 58 percent will spend more on email marketing. In addition, 57 percent of marketers say they will invest more in social media while another 57 percent will increase their investment in content management.
Additional insights from the ExactTarget study reveal that the top priority for marketers in 2014 is to increase conversion rates, followed by increasing and improving brand awareness and collecting, measuring and using behavior-based data.
“We are in the third wave of the Internet revolution where everything and everyone is connected; this is the Internet of Customers,” said Scott Dorsey, chief executive officer, ExactTarget Marketing Cloud. “As the number of connected devices and mobile phones continue to skyrocket, marketers are investing aggressively in digital to connect with their customers in entirely new ways across every channel and every device.”