Marketing Analytics for LinkedIn Company Pages with TapAnalytics
How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts?
TapClicks, a cloud-based analytics and reporting dashboard, has released a new version of its solution which extends support for digital marketing campaigns and social media integration to include professional social network LinkedIn.
New features of TapClick's platform include LinkedIn Company Pages integration which fetches follower data and posts made on a company page. There are also several improvements to the platform configuration including a white-label agency solution and user-definable names for scheduled reports and attachments to provide better tracking and communication.
"LinkedIn is a powerful application for today’s digital marketers, and we are happy to announce a tight integration in the 3.8 release. We are delighted to harness the power of LinkedIn Company Pages to our TapAnalytics on-demand dashboards and reporting for our clients," said Babak Hedayati, CEO of TapClicks.
This release builds on the TapAnalytics platform 3.7 version, which featured Google DoubleClick for Publishers integration, CallCap call tracking integration, campaign dashboard Improvements, and enhanced reporting profiles.