Marketing Analytics Platform Adigami Integrates with Facebook Ads
While there are many concerns about the integrity of Facebook's advertising ecosystem, advertisers and ad technology providers continue to invest in the platform.
Data integration and visualization company Adigami, for example, has announced an integration of its marketing analytics platform with Facebook Ads.
The company already supports integrations with Google DoubleClick for Advertisers (and Publishers) and other digital media sources. By adding support for the Facebook Marketing API, it is now even easier for companies to access their digital media analytics using Adigami’s iPaaS (integration platform as a service).
Each digital media service has its own unique characteristics and properly collecting the data poses its own technical challenges that require committed engineering resources. The ease of integration provided through Adigami’s unified API makes it possible for companies to sidestep all the integration work and quickly build reporting tools that will bring them timely and automated access to their data. In addition to warehousing, Adigami’s service provides multiple layers of aggregation that allows stakeholders to view performance at very granular (e.g. keyword or creative) or higher levels (e.g. advertiser, or agency).
"The Facebook Ads platform has really proven itself in recent years and we’re very happy to offer a comprehensive integration with their APIs" said Cyrus Ghalambor, founder and CEO of Adigami. Adigami supports a long list of digital media channels and data sources, including search and display advertising, social media, web analytics, email, and mobile advertising.