Marketing Intelligence & Email
Email remains one of the single most powerful channels to drive engagement and conversions for marketers - and it just keeps getting better.
eTrigue Corporation, a provider of marketing software-as-a-service (SaaS) products, recently launched VisitIQ, a solution that adds marketing automation intelligence to email, enabling marketers to track, identify and engage their prospects. What is so appealing about the solution is that marketers can use the email marketing platforms they are already leveraging, adding VisitIQ-generated "intelligent" link to messages in order to tie web activity to individual prospects.
The solution offers features such as anonymous visitor tracking, prospect activity tracking, real-time lead alerts, Google Adwords tracking and even includes the ability to synchronize event data with popular webcast providers including WebEx and GoToWebinar.
“Until now, this kind of visibility into known and unknown prospect activity wasn’t available in a simple and affordable package for SMB organizations” said Jim Meyer, vice president and general manager of eTrigue. “VisitIQ is extremely simple to set up, and provides valuable sales intelligence on your website visitors immediately."