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Marketing Technology 101: Making Sense of the Marketing Stack

Posted on 2.02.2016

Marketing Technology 101: Making Sense of the Marketing Stack

March 2nd, 2016 2 p.m. ET/11 a.m. PT

The combination of technology and services used by marketers – the marketing stack – is one of the most powerful tools in a marketer’s arsenal, but making sense of the growing array of options can be daunting.

The 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories, which is more than double the number of vendors compared to 2014. With such a dizzying array of options, it can be extremely difficult to know where to start.

 

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