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Marketing to Moms: Resources

Posted on 3.05.2014

:: Thank you for attending Marketing to Moms for Online Merchants. Below, you'll find all of the resources, tips and tools that Managing Editor Amberly Dressler mentioned in her C.A.R.E. for Modern Moms presentation. Before you begin to connect, activate, retain and empower (C.A.R.E.) for modern moms, make sure to take advantage of your free 12-month subscription to Website Magazine, which will provide you with all the digital best practices you need to be successful on the Web.  ::


Notes: Connect, activate, retain and empower modern moms. 

Source: 85 percent of all purchasing decisions are made by women. 

Study: Marketers are From Mars

Source: Moms spend 6.1 hours per day on average on their smartphones. 

Source: 89 percent of moms say their cellphones are always within arm's reach. 

Source: More than half of moms are employed. 

Source: 77 percent of moms follow one or more brands on a social channel. 

Source: Affluent women juggling demands of career and family are concerned about the environment and are discriminating shoppers. 

Source: Moms search twice as much as non-mons: U.S. moms conducted 21 searches per week; non-moms conducted 11. 

Further reading about Search Relevancy: How YOU Can Be Popular in Search Forever

Further reading about Search Authority: 3 Real-World Authority-Building Examples

Further reading about Search and User Experience: SEO in 2014: Fact, Fiction and Sensationalism

Company Mentioned: ItsOnlyNaturalGifts.com

See Product Page mentioned 

Read more on writing product descriptions

Further reading: "Optimized Product Pages to Check Out"

Read, "10 Terrific Ways to Generate User Reviews"

For more information on Google Carousel, read, "Sink or Swim: SEO Challenges for Retailers

Read, "7 Tips to Guest Blog Like a Pro"

Further reading: "Is Guest Blogging Dead?"

Check out this highly relevant guest blog in action here

Sign up for Help A Reporter Out to earn media opportunities. 

Read, "8 Ways to Create Share-Worthy Content"

Further reading: "How to Create Share-Worthy Copy"

Read more about Love Well Handmade in "Take C.A.R.E. When Marketing to Modern Moms." 

Further reading: "Site Speed as a Ranking Signal (Told You So)"

Check page speed at InternetSupervision.com

Check what could be slowing down your site at W3C

Read, "Responsive Web Design Simplified [Infographic]"

Is your website responsive? Check at ami.responsivedesign.is

Read, "Calculate Lost Mobile Revenue"

Further reading: "17 Reasons for Failed Conversions"

Read, "3 Tips to Make Your Website More User-Friendly"

Source: 19 percent of moms have used brand emails to help make purchase decisions (slightly greater than the national average).

Read more about SeeWhy's research in, "Men Buy, Women Shop on Mobile Devices."

Further reading: "7 Magento Extensions You May Be Missing"

Further reading: "2013 Holiday Email Marketing Checklist"

Further reading: "Open-Time Personalization Comes to Email"

Further reading: "Retail Chatter: 5 'Net Tactics to Master Live Chat"

Further reading, "Taking the Bait: A Day of Retargeting"

Source: "Marketing to Moms: Rewards Required"

Further reading: "Loyalty for the Modern Digital Shopper"

Further reading: "Top 50 Loyalty & Engagement Solutions"

Further reading, "8 Strategies to Freshen Up Social"

Further reading: "5 Twitter Takeaways from Valentine's Day Disasters"

Further reading: "Premium Packaging Increases Loyalty"

Source: 44% of females will share a photo of unique packaging on social media. 


Answers to post-presentation questions:

Read: "3 Omnichannel Marketing Tips for Retailers"

Read: "Best and Worst Practices of Product Reviews"

Read: "E-Commerce Photography Tips"

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