Marketing via Wikipedia
Rohit Bhargava of Ogilvy has an interesting post about using wikipedia for marketing. Said Rohit, "Aside from the obvious points about transparency and honesty - several other tips emerged as a good guide for marketers considering tapping into the power of these communities to get feedback and start a dialogue with consumers, as well as using them as marketing channels."
- Give up control, people will take your original content and change it completely.
- It is ok to put in "corporate" content, as long as it is relevant to the community.
- Let it live and breath, only step in to correct inaccurate information
- Make sure your own content is not getting pushed out of search results by this new content