MarketLive Unveils API for Online Retailers
MarketLive has unveiled its ML API, which provides online retailers with real-time access into the MarketLive Engine and real-time data exchange between MarketLive and any other data source.
The API can be used to connect front-end apps to MarketLive’s backend system, which enables users to immediately access information like inventory levels, product descriptions, pricing, customer preferences, order history, loyalty points and other contextually-related content that is held within the MarketLive Engine.
“Customers asked us to free MarketLive data in the system for use throughout the entire organization,“ said Ken Burke, founder and CEO of MarketLive Inc. “And this delivers the right balance of data exchange that our fast growing commerce customers and partners told us they want and need as they succeed moving forward.”
It is important to note that when merchants, partners and developers have access to consumer data through the ML API, they have the ability to customize and optimize brick and mortar shopping experiences based on consumer browsing and purchasing habits. For example, the API can be leveraged so ad networks can access MarketLive data for better ad targeting, while partners can develop their own apps using the MarketLive data. Merchants can also pull product data into content or community sites to cross-sell or upsell.
“The ML API enables our team to extend and innovate on the MarketLive application. This helps increase the productivity of our development team, drive innovation, and help customers achieve their business goals. This is clear example of MarketLive’s commitment to innovation, opening up the platform to partners and servicing the merchant,” said Igor Gorin, CEO of Astound, one of MarketLive’s Premier System Integrators.
The ML API is currently available to all MarketLive customers.