Marketo Unveils a Duo of Powerful Integrations
Marketers are continuously on the lookout for ways in which to improve their consumer engagement. However, in order for marketers to know what elements their campaign they have to improve they must first understand how their campaigns are performing.
Marketo, a provider of engagement marketing software and solutions, has recently announced two new integrations to deliver increased data to their users.
Through Marketo’s new integrations with Neustar, a provider of real-time information services and analytics, and Qualtrics, an enterprise survey platform provider, users will be able to receive a veritable swath of information that will help marketers to qualify leads and automate the lead decision workflow. Also, maketers will be able to send personalized Qualtrics surveys to their Marketo contact lists with key insights into their marketing funnel which include event feedback and upsell campaigns.
"Marketers are now leading the customer journey. Being in the driver's seat means thinking differently about how and when you engage with your customers and prospects," said Lou Pelosi, senior director of LaunchPoint at Marketo. "We're excited to have the Qualtrics integrated solution on LaunchPoint. It offers marketers a seamless solution and a greater opportunity to build long-term, personalized relationships with their customers.