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Master List of Marketing Automation Tools

Posted on 1.26.2015

Marketing automation systems have empowered marketers to connect with current and potential buyers in ways most never would have imaged a decade ago. 

Today, marketers are able to reach greater amounts of consumers and clients as well as deliver more personalized and timely messages - across every channel. The 10 marketing automation tools mentioned below are some of the ones opening up marketers' minds to what is possible for their acquisition and retention efforts. 


Offering a robust and comprehensive all-in-one marketing solution, HubSpot is leveraged by a wide variety of companies that are looking to not only generate new leads but also nurture the relationships they have already established.


Through using their software-as-a-service (SaaS) marketing solutions, marketers are able to obtain real-time analytics, evaluate leads and contacts based on information like demographics, Web pages visited and degree of engagement.


From technology giant Oracle, Eloqua endows marketers with a variety of capabilities designed to help them spread their brand message as efficiently as possible.


One of the most well-known (and first) marketing automation platforms, Marketo provides users with a comprehensive set of features, which allow them to create and launch highly target campaigns across all of their marketing channels.


Created with the goal of helping small businesses compete and grow within their markets, InfusionSoft helps companies turn leads into conversions thanks to features that recognize which leads are the hottest and automate email follow-up.

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From cloud computing powerhouse Salesforce, Pardot delivers unto marketers a vast array of useful tools for email marketing, return on investment (ROI) reporting and lead generation among other features.

Through leveraging A/B testing, smart delivery and user behavior data, gives marketers the tools they need to craft the most relevant messages possible as well as deliver each message at the most appropriate and opportune time.


With a solution for small business as well as for sales and marketing teams, SalesGenius has a variety of features meant to help each type of professional maximize the effect of their digital efforts.


To help marketers in their quest of enticing potential consumers and B2B clients, Silverpop allows marketers to integrate with dozens of the world’s most popular customer relationship management (CRM) systems, various e-commerce systems as well as mobile and Web analytics systems among others.


To help marketers find prospects and nurture promising leads, eTrigue gives marketers the ability to deliver targeted campaigns while performing lead scoring and campaign management functions all from their platform.

Shopping for a marketing automation platform?

Read: Experts Speak: Must-Have Marketing Automation Features (Part 1), (Part II) & (Part III)

Today's Top Picks for Our Readers:
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