Master List of SEO Tools
The catch-all term “SEO” is a bit misleading. This is because search engine optimization is actually the result of many different practices that are all done with one goal in mind: to improve the organic search result ranking of your website and its individual pages.
But to succeed in doing this, you can’t just optimize the content of your site to utilize the keywords most likely to be used by your target audience; you must also work on the architecture of your site, research, analyze, track, test and repeat. Oh, and if you want to be successful across the Web, that often means that you have to optimize for all of the major search engines, not just Google.
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