Mastering Content for the Entire Customer Journey
Today's companies are struggling with content.According to Beckon, just five percent of content is earning 90 percent of total consumer engagements. What’s more, only 25 percent of organizations have formalized their approach to managing content, according to SiriusDecisions.
While this could quickly get out of hand (particuarly in light of the increased use of personalization technologies), content marketing solution Contently believes it has a better approach to this very real problem.
The company recently announced its ContentlyONE offering, an all-in-one solution designed to provide marketers with all the variety of tools and expertise neccessary to master content throughout the customer journey.
Included in ContentlyONE are essentially three offerings: a content marketing platform, on-demand talent found only at Contently, and expert services (consulting). The comprehensive nature of the solution could just be what many marketers, exhausted from using multiple services and providers, are looking for.
“We hear brands loud and clear when they say that their biggest challenge is breaking through the noise and creating meaningful audience engagement,” said Bruce. “Engaging and accountable content is clearly the answer, but marketers lack a strategic solution to achieve align, scale, and optimize content across all their marketing objectives. ContentlyONE was designed as a direct response to marketers’ cry.”