Mastering Customer Capture Online
A savvy e-tailer’s work is never done. Everything from effectively managing pay-per-click (PPC) campaigns, optimizing for search, blogging, integrating social media efforts and continually refreshing content is on the to-do list. But it all really boils down to making every visitor count. Steve Castro-Miller and Ryan Allis provide practical insights into how to master customer capture on your website.
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