Match Social Profiles with User Behavior
In a study conducted by Forrester Consulting, 68 percent of respondents said their budgets for social media marketing is increasing.
With the ability to find out what a consumer likes and dislikes as well as figuring out what they care about most, it is clear why businesses are putting a greater importance on social media.
Connect allows businesses to integrate a Facebook login feature on their website. By doing this, businesses get access to information on the consumers social profile, like demographic data, as well as discover how the consumer goes from product discovery all the way to purchasing the product.
Currently users can only sign into Connect using their Facebook profile but the company has stated they are working to include other social network.
“Brand marketers have been searching for a way to match social profiles with online behavior without the burden of adding yet another layer of technology,” said Falcon Social CEO, Ulrik Bo Larsen. “Connect changes everything. For the first time, brands can put a face to consumer activity, and turn daily behaviors into actionable insights.”
Companies that use Falcon Social include Coca-Cola, World Wildlife Foundation (WWF) and Disney.