Maven & Po.et Make Blockchain Useful
Digital publishing and advertising solution Maven announced a partnership with Po.et, a blockchain-based open universal ledger for digital creative assets, that will provide Maven’s content creators protection from improper use of their content and ensure fair monetization.
Po.et will provide Maven publishers with the ability to timestamp and validate their content and digital assets in an unalterable system which will automatically issue digital ownership certificates. Considering how easily creative assets can be copied/stolen, this is a rather interesting solution.
“Partnering with Po.et advances our strategy to provide Maven publishers with the greatest tools available to drive maximum monetization, distribution, transparency and security,” said Maven CEO James Heckman. “Maven’s vision and mission is perfectly aligned with Po.et’s. At the end of the day, we’re working to empower and protect independent publishers.”
Using cryptography, Po.et provides publishers and content creators with tools to automate the licensing process without relying on third parties. The partnership will essentially provide Po.et users with the ability to receive and cryptographically sign data from content creators on Maven.
“Maven is a perfect partner for Po.et for many reasons,” said David Bailey, co-founder of Po.et and chairman of the Po.et Foundation. “Maven’s thousands of content creators and 40 million-plus audience gives us scale and the opportunity to explore the potential of our technology in a big way. They have a world-class engineering team, which will make this technology integration seamless, and are led by a leadership team that has found success in digital media over the last 30 years.”