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Maximize SMS Marketing Efficiency with Trumpia

Posted on 8.07.2014

Considering a read rate of 97 percent within 15 minutes of delivery, it is no surprise that businesses have turned to SMS Marketing to communicate with their consumers.

Along with the quick read rate, businesses have also seen 45 percent of SMS campaigns generate a successful return on investment (ROI) creating an even stronger argument to use the channel for marketing purposes.

Trumpia, a multi-channel messaging and automation solution provider, has announced the release of a new SMS Click-Through Tracking feature.

With Trumpia’s new feature, users will be able to accurately track how many consumers have clicked on links sent through text messages in order to analyze the campaign's effectiveness. The new feature also allows its users to separate their customers into specific groups based on what SMS links they have interacted with.

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Whether users only interact with link detailing sales on hard drives or tablets, businesses will be able to see this in the data reported by Trumpia and segment their SMS marketing list in order to maximize efficiency.

“More analytics means users can now send more targeted and relevant messages in future campaigns,” said Ken Rhie, CEO of Trumpia. “This will help boost response rates and keep their customers coming back.”

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