Measure Content and Influencer Value with New Smart URL
Web analytics software provider gShift is helping marketers better measure the value of their content and influencers with its new tool dubbed kontextURLs.
KontextURLs enable users to add a short, branded URL to any content piece. The URL then provides marketers with insights into the performance of earned and owned content, including blogs, email, video, infographics and social media posts, as well as other off-site channels.
It is important to note that kontextURLs can also be assigned to an influencer’s content to measure the person’s impact on engagement and conversion. With this data, marketers can decide how to best distribute their resources by both channels and influencers.
“It’s relatively straightforward to amass fans, followers and shares for your brand, but being able to determine the real engagement of external content and influencers has been one of the biggest challenges facing digital marketers,” said Krista LaRiviere, Cofounder and CEO, gShift. “Now, with kontextURLs, you can cut through the noise and get the insight required to develop, execute and measure your content marketing strategies both online and offline.”
With the smart URL tool, gShift aims to provide marketers with the ability to identify and analyze the top influencers and marketing channels, as well as engagement by geography, the customer conversion path and top links. What’s more, the tool enables users to compare and contrast performance across various channels.