Measure Like You Target
Where are all your display ads being shown… and are they being show to the right audience?
A new solution from online media verification service DoubleVerify and Kantar Media Compete aims to provide an answer to advertisers’ lingering questions about exactly who is being reached with their media campaigns.
The Ad VRF
solution combines DoubleVerify’s verification technology and viewability metrics with
Kantar’s digital consumer panel to measure campaign reach into specific
behavioral segments. The solutions aims to help marketers better plan their
media investment and measure effectiveness of with a consistent measurement
framework. The solution enables advertisers to quantified metrics including
reach, frequency, viewable impressions, GRP and viewable GRP (Gross Rating
Points), TRP and viewable TRP (Target Rating Points), behavioral and
demographic segments, and measure ad visibility above/below the fold.
“The last few years have seen an explosive growth in audience segmentation enabling advertisers to maximize Return on Advertising Spend by hyper focusing their targeting,” says Oren Netzer, CEO of DoubleVerify.
“Ad VRF enables
marketers for the first time to measure audience exactly the same way they
target consumers by bringing together the strengths of the largest