Measure the Effectiveness of Facebook Ad Campaigns with AppFlyer
Mobile marketing attribution and analytics platform AppsFlyer (a Facebook Mobile Measurement Partner) has introduced Facebook ROI reports, which will provide users of the solution with insights to optimize their app marketing campaigns.
The new reports will enable app marketers to access real-time data on the ROI of their Facebook ad campaigns, combining in-app activity and lifetime value data with ad cost (among other campaign details). Marketers will be able to access a broad range of campaign data including impressions, clicks and cost, alongside post-install activity such as in-app purchases, sessions, ARPU (average revenue per user).
"Facebook is one of the most important sources of app installs in the entire ecosystem," said Oren Kaniel, co-founder and CEO of AppsFlyer.
"Our new Facebook ROI reports, especially when combined with our click-through, view-through and multi-touch attribution, allow app marketers to make smarter, faster decisions to help improve the performance of their Facebook campaigns. Our reports are invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns with full confidence that they're getting a positive return on their marketing investment."