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Media Monitoring & PR Tools for Digital Marketers

Maintaining  a good relationship with journalists, writers, bloggers and "influencers" of all sorts is imperative as these individuals (and the outlets they represent) are really one of the only options enterprises have to acquire links and citations. 

Get enough quality inbound links, of course, and you're on your way to the top of the search results for competitive terms. 

Perhaps the best way to ensure the continual acquisition of new and good links is to know who these people are, what they are interested in and talking about, and approaching them with the intent of providing support, information or insights in exchange for a deeper bond and ultimately a citation within their website and website content. 

There are many software solutions available which provide digital marketers a great deal of information about who is covering what type of information, and in some cases, an opportunity to track the relationships they develop. Let's take a look at a few of the top media monitoring and public relations tools in use today. Did we miss one? Let us know by sharing a comment below. 

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    This tool allows business users to track social mentions and sentiment, share alerts with other team members for one-on-one follow-ups, and monitor the sentiment and mentions of competitors.

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    Muck Rack

    Muck Rack is a popular solution for identifying journalists by beat, location, coverage area and even what they have shared online. On its Pro Plan, users can build media lists, set up media monitoring emails and track mentions.

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    Cision is arguably the current leader in the market, providing access to more than 1.6 million journalists, influencers and editorial contacts, and offering distribution, tracking and analysis features ideal for large-scale PR efforts.

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    Meltwater is a PR and social media monitoring tool that allows managers to interact on social media, curate content, track competitors and emerging stories and measure the results of their efforts.

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    Provides a range of features for PR managers and agencies, including a CRM-style platform to track communications with journalists, social media monitoring, email marketing, tracking capabilities, and reporting and measurement tools.

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    Critical Mention

    A media monitoring tool where users can search TV, radio, online news, and social media to track brand mentions and relevant trending topics. The service offers the ability to clip and share coverage and analyze an outlet's audience and reach.

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    Brandwatch lets users monitor relevant topics, mentions, purchase intent, share of voice and the top sites that mention the company. The tool can also be used track breaking news as well as journalist requests.

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    Coverage Book

    Coverage Book makes it easy to collect and present the media mentions and results of earned efforts. You can upload offline coverage or simply input the URL of the article and Coverage Book will create a screenshot.

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    Mention allows users to input a company name, an executive's name, or other information they want to monitor as well as sources and sites. Users can then get desktop or mobile notifications and emails when someone mentions the brand.

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