Media Streaming and Monetization Solution Anvato Acquired by Google
Google is accelerating into the video space with the acquisition of Anvato, a platform for encoding, editing, publishing and distributing videos across platforms.
Customers of Anvato, which include NBCUniversal, CBS, Univision, HGTC and Fox Sports to name but a few, use the platform to power live streams, edit videos in the cloud, insert ads, manage pay-per-view efforts, and handle subscription payments. It's really an end-to-end solution for video publishing and monetization.
“With OTT [over-the-top] adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television,” said Belwadi Srikanth, a senior product manager at Google.