San Francisco, CA 94105
About the Company
Mediaplex offers marketing analytics and optimization to identify the best way for brands to invest marketing resources for maximum return on investment. Mediaplex is the technology services division of ValueClick, Inc.
In Mediaplex’s Software with Service approach statistical analysis is applied to cross-channel marketing data to understand what drives incremental sales and then to execute the most effective digital advertising. Solutions include Data Management Platform, Tag Management System, Cross-Channel ROAS Analysis, Third-Party Ad Serving, Real-Time Bidding, and Rich Media.