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Meet the World’s Best Webmaster

Posted on 12.15.2011

We all have dreams during our formative years, and Julie Lubinsky’s was to be a star on Broadway.

The Great White Way. Standing ovations. Curtain calls.

What Lubinsky didn’t know as a young girl is that she would someday reach an even higher plateau that has nothing to do with her singing talents. She is now the official winner of Website Magazine’s World’s Best Webmaster Award based on her online expertise in working with the Christopher & Dana Reeve Foundation.

Lubinsky was selected because of the her all-encompassing Web skills that allow her non-profit company to enjoy the Web presence that it has. These include all of the technical, social, marketing and creative disciplines that, in our estimation, make for a great Webmaster.

But what kept Julie off the stage and in front of hundreds of computer screens over the years?

“Four simple letters,” she says with a laugh. “H-T-M-L. My dream of hitting it big in the Big Apple was ruined by those four letters.”

She’s kidding, of course, and we’re grateful to have her in the business that she’s in right now. Lubinsky is the manager of Web production and social media for the Reeve Foundation, which is dedicated to curing spinal cord injury by funding research and improving the quality of life for people with paralysis through grants, information and advocacy.

She beat out hundreds of other nominees for the first annual WM World’s Best Webmaster Award based on her impressive resume and a flood of recommendations from her associates. Prior to the Reeve Foundation, Lubinsky was a Web producer for Rodale’s Men’s Health magazine, where she worked for 15 years.

“In my head,” she modestly says, “I simply cut and paste. But to my co-workers, I am a Web designer, coder and writer of some sorts.”

And how, exactly, does one become World's Best Webmaster?

“Google Analytics is a powerful tool that is underutilized by non-profits with small online staffs – our own office included,” she says. “And Photoshop is my best friend – that is one program that every non-designer should learn.”

Lubinsky also subscribes to the hands-on approach of Web mastery and social media expertise.

“Webmasters that are responsible for social media within their organizations should be users themselves,” she adds. “Have your own Facebook, Google+ and Twitter accounts. How better to learn how users interact with these mediums than by using them yourself?”

The editors of Website Magazine have no doubt that the right choice was made in selecting Lubinsky for this year's honor, but one has to wonder – is the Web industry’s gain also Broadway’s loss?

“I continue to sing,” she says, “but only in the shower. If being able to recite the entire Wizard of Oz dialogue from memory wasn’t talent enough, I also found that I have a unique gift to communicate effectively using the Web as a vehicle.”


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