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Mercado 4.0 Release

Posted on 1.25.2007

Mercado Software has unveiled Mercado 4.0, a site search and merchandising solution for online retailers (currently used by industry leaders such as Williams-Sonoma, Macy's and Sears) which integrates metrics from back-end ERP systems, web analytics data gleaned from Coremetrics, Fireclick, and Omniture, and customer reviews and ranking information from vendors like Bazaarvoice and PowerReviews.

“In order to maximize profits, eCommerce businesses need a merchandising strategy and tools that integrate the disparate data that reflect their reality – metrics like conversion rates, customer reviews, inventory levels, and product freshness,” said Corey Leibow, president and CEO of Mercado Software. “Mercado 4.0 is very significant for our industry because it not only connects the dots between various meaningful eCommerce metrics, but also allows merchandisers to immediately act on this data and deploy the merchandising mix that is right for them.”

Some of the features:
- Relevant and merchandised search and navigation results and rankings
- Linguistic support–synonyms, spelling correction, and stemming
- 20+ industry domains dictionaries
- A comprehensive rules engine managed by business users
- Actionable reports with integrated data and metrics
- Metrics Driven Merchandising™–integrates and leverages the power of dynamic metrics to enable merchandising

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